Digital Marketing Executive

About the role

We are seeking a Digital Marketing Executive to drive high‑impact campaigns for both B2B and B2C audiences. Based in Leeds City Centre, the role is fully office‑based and involves hands‑on work across social media, paid advertising, SEO, email, content creation and analytics, leveraging AI tools to optimise performance.

Key responsibilities

• Manage and grow digital presence across LinkedIn, Instagram, TikTok, Facebook and YouTube.
• Plan, execute and optimise paid advertising campaigns on Google, Meta and LinkedIn.
• Create engaging digital content such as social posts, blogs, email campaigns, landing pages and other assets.
• Support SEO and website optimisation to improve search visibility and user experience.
• Build and manage email marketing campaigns and automated customer workflows.
• Update website content and support e‑commerce and lead generation activities.
• Monitor and analyse campaign performance using GA4 and provide actionable reporting insights.
• Support partnership, affiliate and referral marketing initiatives.
• Use AI‑powered tools to enhance content creation, campaign optimisation and workflow automation.
• Collaborate with internal teams, freelancers and external agencies.

Required profile

• Minimum of 2 years’ experience in digital marketing, e‑commerce or a related field.
• Hands‑on experience with Meta Ads, Google Ads, LinkedIn Ads, Shopify, Klaviyo, GA4 and CMS platforms.
• Experience using AI tools for marketing activity, optimisation and automation.
• Strong understanding of both organic and paid social media marketing.
• Excellent written and verbal communication with strong attention to detail.
• Ability to manage multiple projects, agencies, freelancers and internal stakeholders.
• Confident analysing campaign data and making performance‑driven recommendations.

Required skills

• Meta Ads
• Google Ads
• LinkedIn Ads
• Shopify
• Klaviyo
• GA4
• CMS platforms
• AI‑powered marketing tools
• Microsoft Clarity or similar heat‑mapping software
• Marketing automation platforms (e.g., Pardot, Salesforce)
• Basic video editing
• SEO tools