Press & VIP Assistant (London)

About the role

Paul Smith is looking for a proactive Press & VIP Assistant to join its London Press team. You will support daily press and VIP activities across all product categories, helping to showcase the brand’s unique style to media and high‑profile guests.

Key responsibilities

• Assist with day‑to‑day press and VIP duties, promoting the brand across menswear, womenswear, homeware, junior and special projects.
• Nurture relationships with VIPs, their managers, publicists and the wider UK press.
• Manage sample requests, coordinate send‑outs and ensure the showroom is organized and merchandised.
• Track and circulate print and online press coverage, preparing regular reports.
• Host showroom appointments and maintain a presentable environment.
• Support the organisation of seasonal shows, press days and local brand events.
• Maintain the press database, execute mailings and collaborate with digital marketing, sales and store teams.

Required profile

• Experience working in a fashion press office.
• Good understanding of the UK press market, current trends and media.
• Strong relationship‑building skills with confidence to engage VIPs, talent managers and publicists.
• Excellent administrative abilities, especially managing product loans and sample requests.
• Experience supporting fashion shows, press days and launches.
• Passion for fashion, luxury brands and celebrity culture.

Required skills

What we offer

• A creative, inclusive workplace that celebrates individuality.
• Opportunities to work with a globally recognised design brand.
• Comprehensive benefits package.