Sales & Retention Manager

About the role

As the Sales & Retention Manager you will drive membership growth and maximise member retention for a busy fitness club. Reporting to the General Manager, you will lead the sales team, shape strategy and ensure every member enjoys a seamless experience from their first visit onward.

Key responsibilities

• Advocate and deliver the FUNDAMENTALS sales process, coaching the team to achieve high performance.
• Generate new member sales while retaining existing members to expand the live member base.
• Own the club’s activity planner, ensuring initiatives are well‑planned, executed and impactful.
• Implement creative lead‑generation strategies both inside and outside the club.
• Monitor dashboards and KPIs, provide insights and ensure targets are met.
• Drive revenue across memberships, product sales and secondary spend to maximise profitability.
• Prepare and deliver monthly sales presentations to senior management.
• Build local business partnerships and develop #WeMoveBusinesses opportunities.
• Lead by example on reception and the gym floor, engaging with members directly.
• Support the General Manager with operational tasks such as health & safety, facilities, recruitment and presentation standards.

Required profile

• Passionate about health, fitness and wellness.
• Proven leader who can inspire, coach and develop a team.
• Strong sales and retention focus with a results‑driven mindset.
• Excellent communication and interpersonal skills, adaptable to different audiences.
• Positive, solutions‑focused and resilient under pressure.
• Ambitious, driven and eager to grow in leadership.
• Flexible to work evenings, weekends and Bank Holidays as needed.

Required skills

What we offer

• Free gym membership and 20% discount across all Frasers Group brands.
• Eligibility for the Fearless 1000 Bonus Scheme.
• Monthly Frasers Champion awards – double salary for winners.
• Recognition through Everlast Gyms Monthly Champions.
• Training and funded qualifications, including Level 3 & 5 in Management & Leadership.
• Opportunities to deliver personal training and group classes.