SEO Executive – Shopify & AI Search

About the role

Charle is looking for an SEO Executive to execute client SEO roadmaps for Shopify‑based ecommerce brands. You will translate strategic direction into day‑to‑day actions, ensuring on‑page optimisation, technical health, and AI‑driven search visibility are delivered on time and to a high standard.

Key responsibilities

• Deliver end‑to‑end client SEO roadmaps, from technical fixes to content rollouts and reporting.
• Run technical audits, diagnose crawl, indexation, schema, internal linking, and Core Web Vitals issues.
• Execute on‑page optimisation for product, collection, and blog pages on Shopify.
• Conduct keyword research, SERP analysis, and competitor gap analysis to shape content plans.
• Monitor performance using Google Search Console, GA4, Peec AI, and Ahrefs, turning data into actionable recommendations.
• Coordinate with development and design teams to implement SEO improvements.
• Support GEO (Generative Engine Optimisation) initiatives to surface client content in AI answers.
• Report progress and insights to the Senior SEO Strategist and clients.

Required profile

• Experience executing SEO tasks for ecommerce or Shopify sites.
• Strong analytical mindset with ability to interpret data and prioritize actions.
• Detail‑oriented, able to manage multiple client roadmaps simultaneously.
• Effective communicator who can collaborate with cross‑functional teams.

Required skills

• Technical SEO
• On‑page optimisation
• Keyword research
• Google Search Console
• GA4
• Ahrefs
• Shopify platform
• Schema markup
• Core Web Vitals
• Page‑speed optimisation
• Redirect management
• Crawl diagnostics
• Internal linking