Business Development Manager – Events & Conventions

About the role

We are seeking an experienced Business Development Manager to join our commercial sales team within the events and conventions sector. The role will drive new business growth, secure profitable event opportunities, and build strong relationships with agencies, organisers and corporate clients.

Key responsibilities

• Develop, manage and maintain a robust sales pipeline to meet and exceed revenue targets.
• Identify and secure new business opportunities through agencies, event organisers and corporate customers.
• Build and nurture strategic relationships that drive long‑term commercial growth.
• Create and implement proactive sales plans aligned with business objectives and market opportunities.
• Negotiate commercially sound agreements that deliver mutually beneficial outcomes.
• Act as a trusted advisor to clients, providing solutions that enhance event success and value.
• Generate new business through targeted prospecting, partnerships, networking and sales campaigns.
• Maintain accurate CRM records, forecasts and sales reports to support effective planning and performance management.

Required profile

• Proven track record of exceeding sales targets and delivering consistent revenue growth.
• Excellent commercial awareness with the ability to identify and convert high‑quality opportunities.
• Experience developing and executing successful sales strategies and account plans.
• Proactive, resilient and results‑focused approach to business development.
• Outstanding communication, presentation and stakeholder management skills.
• Strong negotiation and consultative selling capabilities.
• Ability to thrive in a fast‑paced environment while managing multiple priorities effectively.

Required skills

What we offer

• Inclusive workplace that welcomes applicants of all backgrounds, experiences and abilities.
• Disability confident employer.