Channel Business Development Manager – EU Growth (Smart Home)

About the role

Homely is expanding its market presence across Europe and needs a driven Channel Business Development Manager to build and own the EU channel strategy. You will start by scaling the existing foothold in the Netherlands and then replicate the successful model in other high‑potential EU markets.

Key responsibilities

• Identify, target and recruit distributors, resellers and strategic partners in priority EU countries.
• Negotiate commercial terms, stocking agreements and partnership deals, supported by the Managing Director.
• Build and manage the full sales pipeline through proactive outreach, research and follow‑up.
• Lead the Netherlands expansion, then apply the same playbook to subsequent markets.
• Collaborate with product and service teams to ensure partners are set up for success.
• Track partner performance, spot growth opportunities and feed market insights back to the business.

Required profile

• 2–3 years of experience in business development, sales or partnership roles.
• Strong ambition, grit and a self‑starter attitude.
• Excellent commercial instincts and confident communication skills.
• Comfortable working with technical products in energy, heating or smart‑tech domains.
• Willingness to travel regularly across the UK and EU.
• Based in the UK, holding a valid passport and full driving licence.
• Professional working proficiency in English; Dutch is a plus.

Required skills

What we offer

• Up to £45,000 base salary plus uncapped commission (approximately £15,000 on‑target).
• 25 days holiday, pension scheme and hybrid working arrangement.
• Opportunity to own a region, build a channel and make a measurable impact.
• Regular travel to Manchester HQ and EU field visits.