Paid Media Specialist

About the role

The Paid Media Specialist will join a medium‑sized, purpose‑driven organisation in Birmingham. You will be responsible for planning, executing and optimising paid digital campaigns that generate engagement and conversions for the client’s mission‑focused initiatives.

Key responsibilities

• Develop, launch and manage paid media campaigns on Google Ads, Facebook Ads Manager and LinkedIn Ads.
• Monitor performance metrics daily, adjusting bids, creatives and targeting to maximise ROI.
• Conduct keyword research and audience segmentation to improve campaign relevance.
• Collaborate with the wider digital team to ensure paid strategies align with overall marketing objectives.
• Analyse campaign data, produce detailed performance reports and present insights to stakeholders.
• Stay informed on industry trends, platform updates and emerging advertising technologies.
• Manage campaign budgets efficiently, ensuring spend aligns with organisational goals.

Required profile

• Proven experience managing paid media campaigns across multiple platforms.
• Strong analytical mindset with the ability to interpret data and optimise for ROI.
• Experience handling budgets and delivering measurable results.
• Excellent communication and teamwork skills.

Required skills

• Google Ads
• Facebook Ads Manager
• LinkedIn Ads
• Google Analytics (or similar analytics platforms)

What we offer

• Competitive salary package.
• Generous annual leave entitlement of 25 days.
• Opportunity to work in a meaningful not‑for‑profit environment.
• Collaborative and supportive office culture in Birmingham.
• Permanent contract with clear pathways for professional growth.