Digital Marketing Manager

About the role

Our client, a fast‑growing international consumer‑focused business, is seeking a Digital Marketing Manager to join their in‑house team in Glasgow. Working in a hybrid model, you will combine creativity with data‑driven decision‑making to boost brand awareness, engagement and conversions across multiple brands and markets.

Key responsibilities

• Support and execute the digital marketing strategy for several brands and campaigns.
• Build, manage and optimise paid media campaigns across Meta platforms and other key channels.
• Create and optimise landing pages, email flows and automation journeys.
• Collaborate with web partners to enhance website performance and user experience.
• Run A/B tests on campaigns and customer journeys to improve conversion rates.
• Maintain analytics, tracking and reporting to enable data‑led decisions.
• Produce regular performance reports with insights and recommendations.
• Assist with campaign messaging, creative direction and content planning.
• Monitor competitor activity and identify new growth opportunities.

Required profile

• Minimum 3 years of hands‑on digital marketing experience.
• Strong paid‑media background, especially on Meta platforms.
• Experience driving growth for B2C, D2C or e‑commerce businesses.
• Proficiency with email and automation tools such as HubSpot, Klaviyo or Mailchimp.
• Knowledge of Google Analytics, Google Tag Manager and conversion‑optimisation tools.
• Familiarity with CMS platforms like WordPress or WooCommerce.
• Analytical mindset with excellent attention to detail.

Required skills

• Meta (Facebook/Instagram) paid‑media platforms
• HubSpot
• Klaviyo
• Mailchimp
• Google Analytics
• Google Tag Manager
• Conversion optimisation tools
• WordPress
• WooCommerce

What we offer

• Salary up to £40,000 per year
• Flexible hybrid working model (1‑2 days in the office)
• Central Glasgow office location
• Learning and development support
• Opportunity to work on large‑scale campaigns and projects
• Strong progression opportunities within a growing business