Assistant Store Manager - Apparel

About the role

We are seeking an Assistant Store Manager to support the daily operations of our Birmingham apparel store. Reporting to the Store Manager, you will help deliver exceptional customer service and drive sales performance in a fast‑moving retail environment.

Key responsibilities

• Assist the Store Manager in overseeing day‑to‑day store activities and ensuring standards are met.
• Lead, motivate and develop a team of sales associates to achieve sales targets and maintain high morale.
• Provide excellent customer service and resolve escalated queries.
• Monitor stock levels, coordinate replenishment and support visual merchandising initiatives.
• Ensure compliance with health and safety regulations and company policies.
• Handle administrative duties such as scheduling, reporting and performance reviews.

Required profile

• Experience in a retail or customer‑facing role, preferably with leadership responsibilities.
• Strong organisational and problem‑solving abilities.
• Proven capability to motivate and develop a team to meet sales goals.
• Excellent communication skills for interacting with customers and staff.
• Understanding of stock management and visual merchandising principles.

Required skills

What we offer

• Competitive salary up to £32,000 per year plus performance‑based bonus.
• Permanent position with a well‑known British heritage brand.
• Opportunities for professional growth and development.
• Supportive, collaborative team environment.