Assistant Store Manager – Covent Garden Fashion Accessories

About the role

A bold, design‑led fashion retailer is seeking an Assistant Store Manager for its Covent Garden boutique. The role combines leadership, commercial focus and a passion for fashion accessories, turning footfall into loyal customers.

Key responsibilities

• Lead, motivate and develop a high‑performing team to deliver exceptional service.
• Drive commercial performance through KPI management.
• Maintain impeccable store standards, visual presentation and operational excellence.
• Build a positive, inclusive and collaborative team culture.
• Oversee recruitment, onboarding, training and ongoing staff development.
• Manage stock levels, replenishment and daily operations.
• Ensure compliance with company policies, procedures and health & safety standards.
• Represent brand values through leadership, communication and customer engagement.

Required profile

• Previous experience as an Assistant Manager or Supervisor in fashion, accessories or beauty retail.
• Proven track record of driving sales and meeting KPIs.
• Strong leadership skills with ability to coach, inspire and empower a team.
• Customer‑centric mindset with natural rapport‑building ability.
• Excellent organisational and problem‑solving abilities.
• Flexibility to work weekends, evenings and peak trading periods.

Required skills

What we offer

• Competitive salary (£31,000‑£32,000 per year) and benefits.