Client Liaison Manager

About the role

Your focus as Client Liaison Manager will be to manage the sales and marketing processes in the home, ensuring the effective daily operation of the Sales & Marketing Department, meeting and exceeding budget targets, filling the home with the agreed client base and maximising revenue. The role works Monday to Friday, 9:00‑17:30, with occasional weekends for open days and events. You will join an award‑winning team at Chertsey Parklands Care Home, contributing to a culture of respect, compassion and exceptional care.

Key responsibilities

• Ensure sales targets and marketing deadlines are met while adhering to brand standards.
• Answer general sales and marketing enquiries from colleagues and customers, including brochure requests and internet enquiries.
• Maintain up‑to‑date information on the pipeline of potential members and forecast when they may become residents to maximise revenue.
• Develop new contacts and maintain regular, close relationships with key care influencers.

Required profile

• Full UK driving licence with a clean record.
• Strong negotiation skills and a professional telephone manner.
• Effective interpersonal skills and the ability to prioritise workload.
• Background in a sales position is preferred.