Digital Marketing Campaign Manager – Hybrid, Birmingham

About the role

This role is for a data‑driven Digital Marketing Campaign Manager based in Birmingham, working in a hybrid model. You will own end‑to‑end multi‑channel campaigns, focusing on funnel growth and measurable conversion.

Key responsibilities

• Plan, execute and manage multi‑channel campaigns across email, paid media, social, search and events.
• Build and segment audiences to deliver targeted, personalised email communications.
• Manage and optimise CRM activities using HubSpot, applying a test‑and‑learn methodology.
• Oversee paid advertising on platforms such as Google Ads and LinkedIn.
• Collaborate with internal teams to craft campaign messaging and supporting content.
• Analyse performance data and continuously optimise campaigns.
• Support event delivery and promotion as part of broader strategies.
• Provide regular performance reports with actionable insights to stakeholders.

Required profile

• Proven B2B lead generation experience, preferably in a services‑led environment.
• Hands‑on experience with email marketing, segmentation, automation and reporting.
• Experience managing paid media channels within integrated campaigns.
• Strong analytical mindset with a data‑driven decision‑making approach.
• Ability to run A/B tests and optimise campaigns continuously.
• Excellent communication skills and ability to work cross‑functionally.
• Track record of delivering measurable campaign impact and commercial focus.

Required skills

• HubSpot (CRM and marketing automation)
• Google Ads
• LinkedIn Ads
• Email marketing automation
• Audience segmentation
• A/B testing
• Data analysis

What we offer

• Innovative, data‑driven work environment.
• Opportunities for training and professional development.
• Competitive salary range £35,000‑£45,000 per year.