Freelance PR Specialist – Financial Services & Fintech (Earned Media Focus)

About the role

We are a boutique growth consultancy serving banks, brokers, insurers, and regulated fintech platforms. We need a freelance PR specialist to craft compelling press releases and secure earned media placements in financial services and B2B marketing trade outlets.

Key responsibilities

• Write press releases from briefing notes or conversations with the Managing Partner.
• Pitch and distribute releases to relevant UK and international financial services, fintech, and B2B marketing trade titles.
• Provide a placement report with live links after each distribution.
• Advise on newsworthy angles and editorial calendars.

Required profile

• Demonstrable experience writing PR for financial services, fintech, or B2B professional services.
• Established relationships with editors at relevant trade publications.
• A portfolio showing earned placements (not wire syndication).
• Strong commercial writing style – clear, authoritative, no fluff.
• Understanding of how PR supports SEO and brand authority.

Required skills

What we offer

• Flexible engagement model – project‑based or retained.
• Potential for a long‑term relationship with minimal hand‑holding.