Head of Digital Marketing & Ecommerce

About the role

We are seeking an experienced Head of Digital Marketing & Ecommerce to lead our digital growth strategy. Working closely with the Marketing Director, you will shape the overall digital direction while overseeing day‑to‑day marketing and ecommerce activities across multiple brands.

Key responsibilities

• Develop and execute digital marketing strategies across paid, owned and organic channels.
• Lead ecommerce operations, ensuring websites are optimised for performance, usability and conversion.
• Manage website content, merchandising, promotional campaigns and product launches.
• Drive continuous improvement through A/B testing, CRO initiatives and customer‑journey optimisation.
• Monitor website performance and identify opportunities to increase traffic, engagement and online sales.
• Analyse digital marketing and ecommerce performance, producing regular reports and actionable insights.
• Manage digital marketing budgets and collaborate with external agencies to maximise ROI.
• Oversee marketing technology, reporting tools and platform integrations.
• Lead, coach and develop the Digital Marketing and Ecommerce teams.
• Work cross‑functionally with commercial, product and technology teams to support business objectives.

Required profile

• Proven experience in a senior digital marketing and ecommerce role.
• Strong commercial mindset with data‑driven decision making.
• Experience managing websites, digital campaigns and agency relationships.
• Excellent leadership, communication and project management abilities.
• Proactive approach balancing strategic thinking and hands‑on delivery.

Required skills

• PPC
• SEO
• CRO
• Web analytics
• A/B testing
• Platform integrations

What we offer

• Salary £60,000–£70,000 DOE
• Hybrid working (3 days in office)
• Generous holiday allowance
• Employee discounts
• Ongoing learning and career development
• Collaborative, supportive culture encouraging innovation