Integrated Marketing Manager – Perimenopause Campaign (12‑Month Contract)

About the role

Flo Health is seeking an ambitious Integrated Marketing Manager to lead the commercial push into the perimenopause category. You will shape culturally resonant, insight‑led campaigns that establish Flo as the trusted leader in this emerging health segment.

Key responsibilities

• Plan and execute integrated campaigns that drive brand equity and commercial growth in the perimenopause category, from positioning to performance review.
• Lead cross‑functional collaboration across Brand, PR/Comms, Creative, Product Marketing, Influencers, and Organic Social to ensure consistent, high‑impact execution.
• Own the campaign calendar, prioritising cultural and category moments such as Menopause Awareness Month.
• Identify new channel and partnership opportunities, including brand collaborations, category‑specific media and podcasts.
• Manage campaign budgets, track installs and revenue, and demonstrate measurable commercial impact.

Required profile

• 4+ years planning and executing multi‑channel campaigns for consumer brands or apps.
• Experience launching or scaling a commercial product/category in a competitive market.
• Strong cross‑functional collaboration with Creative, Product Marketing, Growth, Social, PR & UA teams.
• Analytical mindset with proven budget management and performance measurement.
• Deep understanding of women’s health audiences, especially perimenopause/menopause.

What we offer

• Competitive salary and annual reviews.
• Performance incentive scheme.
• Paid holiday, sick leave and female health leave.
• Enhanced parental leave and pay for all parents.
• Accelerated professional growth with learning support.
• Hybrid work model – three days per week in the office.
• 5‑week fully paid sabbatical after five years.
• Flo Premium for friends & family plus additional health, pension and wellbeing perks.