Marketing & Web Analyst – App, Digital & Customer

About the role

This position sits at the heart of a data‑driven insurance business, responsible for turning fragmented marketing data into a single, trusted view that drives profitable growth. You will be the go‑to analyst for performance marketing, attribution and revenue insight across web, app and paid channels.

Key responsibilities

• Own web and performance analytics, ensuring GA4 and GTM implementations are accurate and continuously optimised.
• Analyse digital performance across paid media, improving efficiency, conversion and ROI.
• Integrate web, app and marketing data to map cross‑channel customer journeys.
• Maintain attribution models, resolve discrepancies between platforms and support LTV‑led measurement.
• Build and maintain dashboards covering CAC, LTV, ROAS and conversion metrics.
• Use SQL and Power BI to enhance reporting accuracy and deliver actionable insights.
• Provide cohort, segmentation and lifecycle analysis to inform marketing, pricing and product decisions.

Required profile

• 5+ years of experience in marketing, digital or growth analytics.
• Proven ability to manage complex tracking across web and mobile environments.
• Strong analytical mindset with a focus on data‑driven decision making.

Required skills

• Hands‑on experience with GA4 and GTM (essential).
• Proficiency in Power BI or similar reporting tools.
• SQL knowledge for data extraction and manipulation.
• Advanced Excel for analysis and reporting.
• Familiarity with paid media platforms such as Google Ads and Meta.
• Exposure to mobile attribution tools like AppsFlyer or Firebase is a plus.

What we offer

• Salary up to £75,000 depending on experience.
• Remote‑first working model with one office day per month (hybrid).
• Training and development budget.
• 28 days holiday plus bank holidays.
• Pension scheme and social incentives.