Paid Performance Manager – Fashion Brand

About the role

We are looking for a Paid Performance Manager to lead the paid acquisition strategy for a fast‑growing contemporary fashion brand in Manchester. The role will own performance across paid social, search and affiliate channels, using data‑driven optimisation to drive ecommerce growth.

Key responsibilities

• Develop and execute the overall paid media strategy across key acquisition channels.
• Manage and optimise campaigns on Meta, Google Ads, TikTok and other paid platforms.
• Continuously review campaign performance and make data‑led adjustments to improve efficiency and profitability.
• Test audiences, creatives, messaging and bidding strategies to maximise results.
• Ensure paid activity aligns with commercial objectives and seasonal trading plans.
• Own key paid marketing KPIs such as ROAS, CPA, customer acquisition, revenue and conversion.
• Monitor budgets and allocate investment effectively across all channels.
• Oversee affiliate marketing activity, monitor partner performance and identify sales opportunities.
• Analyse performance using Google Analytics 4, Shopify Analytics and platform reporting tools.

Required profile

• Proven experience as a Paid Performance Manager, Performance Marketing Manager or Paid Social Specialist within ecommerce, fashion, retail or consumer brands.
• Demonstrated success managing high‑performing campaigns on Meta Ads, Google Ads and TikTok Ads.
• Strong understanding of paid acquisition, attribution models and digital marketing performance.

Required skills

• Meta Ads (Facebook/Instagram)
• Google Ads
• TikTok Ads
• Google Analytics 4
• Shopify Analytics

What we offer

• Opportunity to shape paid media strategy in a fast‑growing fashion business.
• Direct impact on commercial performance and ecommerce expansion.
• Collaborative, creative environment where ideas are valued.
• Autonomy to design and execute digital acquisition strategies.