Sales Account Manager – Member Growth & Retention

About the role

This position is a sales‑focused account management role within the UK’s leading trade association for independent caterers. You will be responsible for retaining existing members, reducing churn, and generating new revenue through upselling and cross‑selling of membership products and services.

Key responsibilities

• Make a high volume of targeted outbound calls each day to engage members, secure renewals and uncover sales opportunities.
• Meet and exceed monthly targets for retention, renewal rates, sales revenue and activity metrics.
• Identify, present and close upsell and cross‑sell opportunities that add value to members.
• Demonstrate the commercial benefits of membership through proactive, consultative account management.
• Handle objections confidently, negotiate outcomes that retain members and maximise revenue.
• Develop and manage a pipeline of sales opportunities through to completion.

Required profile

• Proven experience in sales, account management, membership sales, customer retention or business development.
• Comfortable working in a target‑driven environment with KPIs around call activity, retention and revenue.
• Track record of achieving or exceeding sales targets.
• Confident making outbound calls and engaging customers over the phone.
• Commercially minded with a passion for building long‑term relationships.

Required skills

• Strong telephone communication and objection‑handling abilities.
• Consultative selling and negotiation skills.
• Ability to manage a sales pipeline and meet deadlines.

What we offer

• £30,000 base salary plus up to 20% performance‑based bonus.
• Hybrid working model – three days in the office, two days remote.
• 28 days holiday inclusive of bank holidays.
• Opportunity to work with a respected industry association and develop your sales career.