Senior Marketing Manager – Platform & Issuer Growth

About the role

We are seeking a Senior Marketing Manager to lead the promotion of a leading investment platform’s white‑label ETF and ETC service. Based in central London, the role will drive growth for the firm’s most prominent revenue generator and support its global brand proposition.

Key responsibilities

• Lead marketing activity to promote the white‑label ETF and ETC platform to asset managers, hedge funds, investment boutiques and other potential issuer partners.
• Collaborate with business development to support lead generation, prospect nurturing and commercial growth.
• Design and execute campaigns targeting senior decision‑makers at asset‑management firms worldwide.
• Own the “How to Enter the UCITS ETF Market” (HTE) campaign, delivering webinars, events, digital content and follow‑up.
• Produce high‑quality marketing collateral such as the quarterly “Exchange Traded Europe” publication, pitch decks, brochures, case studies, email campaigns, landing pages and sales‑enablement materials.
• Build deep understanding of investment product structures (ETFs, ETCs, mutual funds, investment trusts) to craft commercially relevant messaging.
• Plan and manage issuer‑facing events, roundtables, webinars, conferences and third‑party activities.
• Oversee newsletters and regular communications for potential issuer partners and industry stakeholders.
• Coordinate with internal teams (business development, product, capital markets, research, sales, compliance, senior leadership) to ensure accuracy, compliance and commercial relevance.
• Manage relationships with external agencies, event organisers and media partners.

Required profile

• Senior‑level marketing experience.
• Experience working with asset managers, hedge funds, investment boutiques or similar financial institutions.
• Proven track record of creating and delivering B2B campaigns to senior C‑suite audiences.
• Familiarity with investment product structures such as ETFs, ETCs, mutual funds or investment trusts.

Required skills