Social Media Content Creator – Food & Nutrition (UK)

About the role

We are looking for a creative Social Media Content Creator to shape Vilgain’s voice in the UK across short‑form platforms. You will turn food, nutrition and wellness topics into engaging videos that educate and entertain our audience.

Key responsibilities

• Generate social‑first content ideas for TikTok, Instagram Reels, YouTube Shorts and similar platforms.
• Produce short‑form videos covering product launches, taste tests, ingredient education, recipes, myth‑busting and brand storytelling.
• Identify UK and global trends, viral products and creator formats and adapt them into Vilgain‑relevant content.
• Write hooks, scripts and talking points that feel native to each platform.
• Participate in shoots, record voice‑overs and appear on‑camera when required.
• Ensure all content is accurate, easy to understand and entertaining.
• Monitor performance metrics and use insights to refine future content.

Required profile

• Passion for food culture, nutrition and healthy lifestyle.
• Strong familiarity with TikTok, Instagram Reels and YouTube Shorts.
• Proven ability to create content that drives engagement and measurable results.
• Comfortable appearing on camera and delivering clear, concise messaging.
• Creative, proactive and able to work independently.

Required skills

• Video editing for short‑form platforms.
• Scriptwriting and hook creation.
• Management of social media platforms (TikTok, Instagram Reels, YouTube Shorts).
• Content shooting and basic on‑camera production.