Social Media Manager – Global Beauty Brand

About the role

We are seeking an experienced Social Media Manager to own and lead the global social media strategy for a fast‑scaling beauty and e‑commerce brand. You will shape the brand’s presence across TikTok, Instagram, YouTube and emerging platforms, driving community growth and engagement worldwide.

Key responsibilities

• Own and deliver the global social media strategy across TikTok, Instagram, YouTube and emerging platforms.
• Define purpose, role and objectives for each channel, ensuring clear direction across all markets.
• Establish platform‑specific strategies covering audience behaviour, content formats, publishing cadence and growth opportunities.
• Set creative and performance standards globally while balancing brand consistency with regional requirements.
• Identify emerging trends, platform updates and new opportunities to drive innovation.
• Develop global content pillars, creative frameworks and best‑practice guidelines.
• Use analytics and audience insights to influence creative direction, testing and optimisation.
• Monitor key performance metrics such as engagement, reach, saves, shares, audience growth and conversion.

Required profile

• Proven experience growing social channels and building engaged communities.
• Experience managing and developing social media teams.
• Strong understanding of TikTok and Instagram growth strategies.
• Balance of creative thinking and analytical decision‑making.
• Excellent communication skills with the ability to influence stakeholders.

Required skills

• TikTok
• Instagram
• YouTube
• Social media analytics

What we offer

• Join a globally recognised, fast‑growing beauty and e‑commerce brand.
• Take ownership of a high‑profile global social strategy with significant creative influence.
• Lead and develop a talented social team while shaping the brand’s future direction.
• Collaborate with passionate teams across marketing, e‑commerce, creative and brand.
• Opportunity to innovate and test new ideas across multiple platforms.