Technical Sales Manager – North of England

About the role

We are seeking an ambitious Technical Sales Manager to drive growth across the car parking technology sector in the North of England. Reporting to the Managing Director, you will identify new business opportunities, develop strategic sales plans and build lasting customer relationships. The role offers a clear progression path towards Group Sales Director.

Key responsibilities

• Develop and implement strategic sales plans to achieve business growth objectives.
• Build, manage and maintain a healthy sales pipeline through proactive business development.
• Ensure all sales activities align with the company's commercial objectives.
• Use CRM systems to manage opportunities, analyse sales performance and identify market trends.
• Maintain accurate pipeline information, forecasts and customer records.
• Work closely with external marketing partners to support targeted lead generation campaigns.
• Develop strong, long‑term relationships with customers and key stakeholders.
• Prepare and present sales forecasts, pipeline reports and performance updates to the Managing Director.
• Negotiate commercial agreements and successfully close new business opportunities.
• Manage multiple sales opportunities simultaneously while maintaining excellent customer service.

Required profile

• Proven track record in technical or solution‑based B2B sales.
• Experience developing and implementing successful sales strategies.
• Strong forecasting and pipeline management experience.
• Confidence using CRM systems to manage opportunities and analyse sales data.
• Excellent negotiation and communication skills.
• Ability to manage multiple projects and priorities effectively.
• Proactive, self‑motivated approach with a strong focus on delivering results.

Required skills

• Experience using CRM systems to manage opportunities and analyse data.

What we offer

• Competitive base salary £50,000‑£60,000 per year.
• Uncapped bonus scheme with the opportunity to earn up to an additional 25%.
• Long‑Term Incentive Plan (LTIP).
• Company pension and private healthcare.
• 25 days annual leave plus bank holidays.