Senior Manager, Brand Management

About the role

The Senior Manager, Brand Management is responsible for delivering high‑quality brand execution for the GB market, turning centrally‑developed plans into local activations across channels and consumer occasions. Working within a fast‑paced frontline marketing team, the role combines consumer insight, activation discipline and cross‑functional leadership to drive business results and brand relevance.

Key responsibilities

• Assess local consumer opportunities using research, insight and market performance data.
• Develop and execute activation plans across paid, owned and earned channels, including advertising, digital content, experiential events, sampling and shopper programmes.
• Localise and activate global assets, adapting materials for GB while ensuring brand governance and compliance.
• Lead end‑to‑end execution cycles, managing timelines, approvals, budgets and asset delivery.
• Partner with Commercial, RGM, Insights, Shopper, Finance, Legal and bottler partners to ensure cohesive execution.
• Provide briefs and direction to creative, digital and experiential agencies.
• Collaborate with IMX and Media teams to drive amplification and integrated communications.
• Monitor brand performance across KPIs such as NR, GP, brand health, distribution, penetration and campaign effectiveness.
• Conduct post‑campaign and post‑launch evaluations to generate learning and improve future execution.

Required profile

• Resourceful, analytical and hands‑on marketer able to turn strategy into impact.
• Strong project leadership with ability to make executional decisions within established frameworks.
• Creative judgement and commercial understanding to ensure brand plans are executed with excellence.
• Ability to operate autonomously, manage complex workstreams and coach junior contributors.
• Comfortable working in a resource‑constrained environment and delivering high‑quality output.

Required skills