CRM Executive – Lifecycle & Campaign Operations

About the role

ASOS is building a dedicated team to accelerate growth for the iconic TOPSHOP & TOPMAN brands. As a CRM Executive you will own the end‑to‑end delivery of email, push and in‑app campaigns, ensuring they are built, tested and optimised to drive engagement and revenue.

Key responsibilities

• Build, schedule and QA email (and where relevant push/in‑app) campaigns in Braze, aligned to the trading calendar.
• Create and manage audience segments using commercially‑relevant logic and apply correct suppression rules.
• Perform pre‑send QA (links, rendering, targeting, tracking) and post‑send checks, escalating issues promptly.
• Support the rollout and ongoing optimisation of lifecycle journeys such as Welcome, Back in Stock, Price Drop and Low Stock triggers.
• Maintain and iterate onboarding activities, including content swaps and timing tweaks.
• Produce weekly performance reports covering send volume, engagement, conversions and revenue, and capture learnings.
• Ensure consistent campaign naming and tagging to facilitate accurate reporting.

Required profile

• Hands‑on, delivery‑focused mindset with a passion for building and optimising CRM campaigns.
• Strong attention to detail and ability to manage multiple campaigns simultaneously.
• Comfortable working with data‑driven segmentation and measurement.
• Collaborative attitude, reporting to the Head of Performance & Insights.

Required skills

• Braze (campaign management and audience segmentation).

What we offer

• Opportunity to shape the CRM strategy for globally recognised fashion brands.
• Access to ASOS’s infrastructure, resources and a creative, inclusive culture.
• Potential for career growth within a fast‑moving e‑commerce environment.