Senior Marketing Executive – Legal & Retail Portfolios

About the role

The Senior Marketing Executive will lead growth for FT Live’s Legal and Retail event portfolios. You will design and execute data‑driven, multi‑channel campaigns that boost event awareness, attract senior decision‑makers and drive delegate and sponsorship revenue.

Key responsibilities

• Develop and deliver multi‑channel marketing strategies using audience insights to increase event reach and attendance.
• Plan and execute integrated campaigns across email, web, SEO, social media, digital and print advertising.
• Manage event websites and optimise the user journey from awareness to registration.
• Build strategic partnerships with media organisations, industry associations and community groups to extend reach.
• Monitor performance metrics, conduct post‑event analysis and optimise ROI.

Required profile

• Minimum 3 years of B2B marketing experience, preferably in events, media or agency settings.
• Proven ability to create and run multi‑channel campaigns that generate high‑value leads.
• Strong commercial mindset with data‑driven decision making.

Required skills

• CRM platforms
• Marketing automation tools
• Analytics platforms
• Google Analytics
• AI‑enabled marketing tools

What we offer

• Generous annual leave and comprehensive medical cover.
• Inclusive parental‑leave packages.
• Subsidised gym memberships.
• Opportunities to give back to the community.