SEO & AI Search Optimization Specialist

About the role

Board is looking for a hands‑on SEO, AI Search Optimization (GEO) & Web Optimization Specialist to boost organic growth and AI‑driven discoverability across its digital ecosystem. You will work closely with Web Marketing, Demand Generation, Product Marketing and development teams to improve visibility, user experience and conversion performance.

Key responsibilities

• Own day‑to‑day SEO and AI‑search optimization initiatives for Board.com and related microsites.
• Execute on‑page optimization including metadata, internal linking, content hierarchy, structured formatting and schema markup.
• Conduct keyword research, competitor analysis, search intent mapping and AI prompt analysis to uncover growth opportunities.
• Identify and close content gaps across buyer personas, industries and buying stages.
• Monitor keyword rankings, AI citations, brand mentions and search visibility trends, turning insights into actionable plans.
• Partner with development and web teams to prioritize and implement technical SEO improvements.
• Write, edit and publish SEO‑ and AI‑optimized landing pages, FAQs, guides, solution pages and long‑form resources.
• Optimize existing website content to improve rankings, engagement and discoverability.

Required profile

• Analytical digital marketer with strong SEO expertise.
• Experience in a fast‑paced B2B SaaS environment.
• Comfortable working autonomously while collaborating across functions.
• Strategic thinker who can also execute day‑to‑day tasks.

Required skills

• SEO
• AI‑search optimization (GEO)
• On‑page optimization
• Metadata management
• Internal linking
• Content hierarchy design
• Structured formatting
• Schema markup
• Keyword research
• Competitor analysis
• Search intent mapping
• AI prompt analysis
• Technical SEO
• Content creation, editing and publishing