Freelance Marketing Strategist – Jewellery Startup

About the role

We are a growing jewellery brand seeking a freelance marketing strategist to shape our marketing direction before launching paid campaigns. You will work closely with the co‑founders to review existing assets and craft a tailored strategy that aligns with our brand and target audience.

Key responsibilities

• Audit the current website, social media channels, and brand messaging.
• Develop a comprehensive marketing strategy focused on the jewellery market and its customers.
• Advise on content planning, including a social media calendar and guidance for posts and reels.
• Identify suitable influencers and paid partnership opportunities to support future growth.
• Present the strategy to the founders and provide actionable next steps.

Required profile

• Proven experience as a marketing strategist, preferably with fashion, beauty or lifestyle brands.
• Comfortable working with early‑stage startups and building strategy from the ground up.
• Flexible availability, able to contribute a few hours each month rather than fixed days.
• Clear communicator who can translate strategic concepts into practical guidance for founders new to marketing.

Required skills

What we offer

• Initial commitment of roughly two days of work per month, with the possibility to increase hours as the engagement evolves.
• Opportunity to shape the marketing foundation of an emerging jewellery brand.