Luxury Brand Marketing & Events Manager

About the role

This senior position focuses on delivering high‑impact luxury events, experiential activations and customer‑engagement initiatives for a premium retail and lifestyle brand across multiple European markets. You will lead the end‑to‑end execution of brand experiences, ensuring every touchpoint meets luxury standards.

Key responsibilities

• Lead the planning and execution of luxury events, customer activations, hospitality experiences and premium brand initiatives across European markets.
• Manage large‑scale projects from concept through to delivery and post‑event analysis.
• Oversee complex event logistics, operational delivery and ensure flawless execution across all touchpoints.
• Collaborate cross‑functionally with Creative, Retail, Operations, Finance, Procurement and external agencies.
• Build and maintain strong relationships with suppliers, venues, production partners and stakeholders.
• Drive elevated customer experiences through innovative experiential marketing initiatives.
• Handle invitations, branded collateral, gifting, staffing, AV requirements, inventory management and event production.
• Support seasonal campaigns and omnichannel brand initiatives across physical and digital channels.
• Contribute to budget management, purchase orders, reporting and financial tracking.

Required profile

• Proven experience within luxury events, experiential marketing or premium brand marketing environments.
• Strong background delivering high‑profile events and complex marketing projects across multiple stakeholders.
• Experience operating at a senior level within fast‑paced luxury, fashion, retail or lifestyle sectors.
• Excellent communication and stakeholder management skills.
• Commercially minded with a keen eye for detail and operational excellence.

Required skills

What we offer

• Opportunity to work with a globally recognised premium brand.
• Hybrid working model.
• Exposure to multi‑market European projects.