Marketing and Brand Manager

About the role

We are seeking a Marketing and Brand Manager to lead the marketing function for a luxury resortwear and accessories brand. Reporting to the Commercial Director, you will shape strategy, drive brand awareness and support sales across all channels.

Key responsibilities

• Develop and implement comprehensive marketing strategies aligned with collections and market trends.
• Maintain consistent brand voice and visual identity across all materials, creating a brand book.
• Plan and execute pop‑up events, brand partnerships and VIP in‑store experiences.
• Oversee digital marketing, including content creation, SEO, social media and paid media campaigns.
• Manage social media strategy across Instagram, Facebook, LinkedIn and TikTok.
• Monitor fashion trends, competitor activity and campaign performance to inform decisions.
• Control marketing budgets, report ROI and key performance metrics.
• Collaborate with design, sales, e‑commerce and retail teams for a cohesive brand experience.
• Develop visual merchandising policy and manage store collateral.

Required profile

• Degree in Marketing, Fashion Marketing, Communications or related field.
• Strong understanding of the fashion industry, digital trends and consumer behaviour.
• Creative mindset combined with analytical acumen.

Required skills

• SEO
• Social media
• Paid media

What we offer

• Competitive salary up to £60,000 per year.
• Opportunity to work with a premium‑to‑luxury brand.
• Collaborative environment with cross‑functional teams.