Marketing Manager – Homeware Brand

About the role

We are seeking a hands‑on Marketing Manager to own all marketing activity for a fast‑growing homeware brand. Reporting to senior leadership, you will drive online sales, generate leads and enhance the performance of our ecommerce site while leading a small marketing team.

Key responsibilities

• Own and deliver the full marketing strategy
• Manage the marketing budget and track performance against targets
• Drive lead generation and online sales growth
• Support the development and ongoing improvement of an ecommerce website
• Work with developers and external agencies to improve website performance, user experience and conversion rates
• Manage SEO, PPC, paid social, email marketing and social media activity
• Plan and deliver marketing campaigns, promotions and product launches
• Create and oversee content for social media and email marketing
• Monitor website and campaign performance using data and analytics
• Manage product marketing materials including catalogues, brochures and POS assets
• Coordinate trade shows and events from planning through to delivery
• Lead and develop a small marketing team
• Report on performance and key marketing metrics to senior leadership

Required profile

• Strong experience in a hands‑on marketing role within a product or retail environment
• Experience managing or supporting an ecommerce website
• Good understanding of digital marketing channels including SEO, PPC, paid social and email marketing
• Experience working with external agencies, developers and creative partners
• Commercial mindset with a focus on performance and results
• Experience managing or mentoring a small team
• Confident using data to improve marketing performance
• Strong communication and project management skills
• Desirable: experience with ecommerce platforms such as Shopify or Magento
• Knowledge of UX, CRO and website optimisation
• Experience in home, lifestyle or interiors products
• Experience with CRM or marketing automation tools
• Exposure to international marketing

Required skills

• SEO
• PPC
• Paid Social
• Email Marketing
• Shopify
• Magento
• UX
• CRO
• CRM
• Marketing Automation tools