Product Marketing Manager - Launches & Adoption

About the role

Orbital is seeking a Product Marketing Manager to own the end‑to‑end launch and adoption of new product capabilities. You will translate complex AI‑driven real‑estate legal solutions into clear, compelling stories that drive awareness, activation and adoption across global markets.

Key responsibilities

• Lead product and feature launches from audience definition, messaging and channel strategy through execution and measurement.
• Implement and evolve Orbital’s launch framework, managing roadmap intake, launch tiering and a single launch calendar.
• Develop positioning and messaging that turn technical capabilities into differentiated value propositions.
• Own the external changelog and partner with Product and Customer Support to keep the Help Centre up‑to‑date.
• Define and track success metrics for awareness, activation and adoption, using insights to improve future launches.

Required profile

• 4+ years of B2B SaaS product marketing experience with a proven record of end‑to‑end product launches.
• Strong storytelling ability: can quickly grasp technical features and craft clear, differentiated messaging.
• Excellent writer and editor, able to distinguish features from benefits and improve others’ work.
• Cross‑functional operator comfortable managing multiple stakeholders, timelines and launch tiers.
• Data‑driven mindset, using qualitative and quantitative signals to refine launch strategy.

Required skills

• Experience with product adoption and customer communication tools such as Intercom, Pendo, Appcues and Beamer.
• Confidence using AI tools to accelerate and refine marketing processes.