Senior SEO Specialist

About the role

We are seeking a Senior SEO Specialist to lead high‑impact organic growth initiatives across multiple international digital assets. You will own advanced SEO strategies, drive traffic acquisition, and optimise monetisation in highly competitive markets.

Key responsibilities

• Conduct in‑depth market and competitor analysis to uncover scalable acquisition opportunities.
• Develop, optimise and scale SEO‑driven assets such as review sites, satellite projects and niche domains.
• Define SEO architecture, including site structure, internal linking and content optimisation.
• Prepare detailed briefs for copywriters, designers, developers and link‑building teams.
• Perform technical SEO audits, resolve crawlability and indexing issues, and improve overall site health.
• Build, manage and scale PBN networks while monitoring rankings and traffic.
• Experiment with advanced techniques like indexing strategies, automation scripts and unconventional growth methods.
• Oversee link‑building performance to ensure quality and scalability.

Required profile

• 5+ years of commercial SEO experience, preferably in competitive niches such as iGaming, gambling or related verticals.
• Proven track record of successful SEO projects in grey or highly competitive industries.
• Deep understanding of Google algorithms, ranking signals, penalties and recovery strategies.
• Ability to design and execute end‑to‑end SEO strategies independently.

Required skills

• Google SEO optimisation
• Technical SEO audits
• PBN management
• Expired domain utilisation
• Indexing strategies and automation scripts
• Link‑building tactics
• Site architecture and internal linking
• Content optimisation for SEO
• Crawlability and indexing improvement