Account Director (Shopper & Experiential Activation)

About the role

We are seeking an experienced Account Director to lead shopper and experiential activation campaigns for leading consumer brands. Based in Maidenhead with a hybrid working model, you will turn creative briefs into live, in‑store experiences that engage shoppers and drive brand impact.

Key responsibilities

• Lead end‑to‑end delivery of shopper activation, in‑store experiential, sampling and live brand experience campaigns.
• Build trusted relationships with senior clients and become their go‑to partner for campaign delivery.
• Translate client briefs and creative concepts into robust operational plans.
• Collaborate with production, staffing, field teams, logistics and creative to bring campaigns to life.
• Oversee live activations, ensuring they meet brief, timeline and quality standards.
• Manage campaign budgets, commercials and profitability.
• Identify growth opportunities within existing client relationships.
• Lead client presentations, proposals, status meetings and post‑campaign reviews.
• Mentor and support Campaign Managers across the team.

Required profile

• Strong agency experience delivering shopper activation, experiential or in‑store brand experience campaigns.
• Hands‑on experience managing live activations within retail or shopper environments.
• Proven track record with sampling, product launches, in‑store experiences and consumer‑facing campaigns.
• Experience working with FMCG, grocery, retail, food, health & beauty or major consumer brands.
• Demonstrated ability to manage production, staffing, field delivery and supplier coordination.

Required skills

What we offer

• Competitive salary up to £65,000 per year.
• Hybrid working arrangement.
• Opportunity to work with global consumer brands on high‑impact live experiences.