Accountancy Sales Executive

About the role

This is a business development and employer engagement position focused on expanding Reed Learning's apprenticeship and commercial accountancy provision. You will generate new business opportunities and deliver end‑to‑end apprenticeship and training recruitment solutions, from first contact through enrolment.

Key responsibilities

• Lead business development activity across B2B and B2C channels, including inbound and outbound sales.
• Generate new opportunities and grow employer partnerships within the accountancy sector.
• Deliver a full end‑to‑end apprenticeship and training recruitment service, from initial engagement through enrolment.
• Achieve income and learner start targets to support organisational growth.
• Conduct employer Training Needs Analyses (TNA) and support learner onboarding.
• Negotiate and prepare contracts, funding agreements, and pricing models.
• Undertake a range of sales activities such as telesales, networking, social media, and face‑to‑face meetings.
• Maintain accurate records via CRM systems and produce sales forecasts and pipeline reports.
• Prepare reports and presentations to communicate business development performance and insights.
• Represent the business at industry events, conferences, and networking opportunities.

Required profile

• Proven experience in B2B sales or business development, ideally within training, apprenticeships or accountancy.
• Strong track record of achieving or exceeding sales targets.
• Knowledge of the further education or training landscape and emerging trends.
• Understanding of DfE funding rules and apprenticeship frameworks is advantageous.
• Excellent communication and presentation skills with the ability to engage a wide range of stakeholders.
• GCSE (or equivalent) in English and Maths at Level 2 or above.

Required skills

• CRM systems

What we offer

• Competitive salary of £35,000 per year with an uncapped bonus structure.
• Private medical cover and exclusive high‑end incentives.
• Wellbeing hub, cycle‑to‑work scheme and assistance programme.
• Hybrid working model – remote work with 1‑2 days per week at the Reed Business School.