Area Sales Manager – Capital Equipment & Material Handling

About the role

Accomplish Today is seeking an experienced Area Sales Manager to drive new business growth and manage key accounts within a defined territory. You will sell capital equipment and material handling solutions to B2B customers across the North East England region.

Key responsibilities

• Identify, target and win new B2B clients requiring capital equipment and material handling solutions.
• Manage and grow existing customer accounts to maximise revenue and long‑term value.
• Deliver consultative, solution‑led sales presentations and conduct site surveys to assess client needs.
• Prepare and present commercial proposals, negotiate pricing, terms and contracts.
• Manage the full sales cycle from lead generation to order placement and maintain accurate CRM records.
• Monitor competitor activity and market trends in the industrial equipment sector.

Required profile

• Proven success in territory sales, new business development and account management.
• Strong background in B2B sales of industrial equipment or material handling solutions.
• Experience with consultative selling, negotiation and closing deals.
• Confident communicator able to engage operational and senior stakeholders.
• Highly organised with strong planning and time‑management skills.
• Full UK driving licence.

Required skills

• CRM proficiency
• Microsoft Word
• Microsoft Excel
• Microsoft PowerPoint

What we offer

• Competitive basic salary (£35,000‑£45,000 per year) with uncapped commission/bonus.
• Company car and pension scheme.
• Industry‑leading product and technical training.
• Career progression opportunities within a market‑leading organisation.