Area Sales Manager

About the role

This is a field‑based, B2B sales position responsible for the South of England territory. You will work with manufacturing and industrial customers to understand their processes, identify challenges and sell technical solutions that meet their needs.

Key responsibilities

• Develop new business across the South UK region
• Manage and grow existing customer accounts
• Respond to and convert inbound sales enquiries
• Identify new applications, markets and target customers
• Conduct customer site visits and surveys
• Understand manufacturing processes and translate them into technical proposals
• Prepare commercial proposals and manage sales opportunities from enquiry to project hand‑over
• Maintain an accurate CRM pipeline and provide reliable forecasts
• Collaborate with Engineering, Projects and Service teams for successful delivery
• Monitor competitors and spot new market opportunities
• Represent the company at exhibitions and industry events

Required profile

• Proven track record in industrial B2B sales
• Experience selling capital equipment, machinery, engineered systems or similar technical solutions
• Background working with manufacturing or industrial customers
• Ability to manage technical sales projects and develop long‑term relationships
• Experience conducting site visits and understanding operational requirements

Required skills

• CRM usage for pipeline management