Area Sales Manager - North Region

About the role

We are looking for a motivated, commercially focused Area Sales Manager to join a successful and growing sales team. Based in the North Region, this field‑based role will drive business growth by developing new opportunities and strengthening relationships with existing customers across a technical distribution network.

Key responsibilities

• Achieve agreed sales targets and contribute to regional business growth.
• Identify and develop new business opportunities while maintaining strong relationships with existing customers.
• Manage and develop accounts within a technical distribution channel.
• Produce accurate short‑term sales forecasts and support product‑mix objectives.
• Maintain accurate customer, prospect, quotation, and activity records using the company’s CRM system.
• Monitor competitor activity, products, and promotions, providing market intelligence to support business strategy.
• Represent the business professionally and deliver a high standard of customer service.

Required profile

• Enthusiastic and driven sales professional with excellent relationship‑building skills.
• Experience using Microsoft Office and CRM systems.
• Strong written and verbal communication abilities.
• Excellent interpersonal and collaboration capabilities.
• Good analytical and problem‑solving skills.
• Results‑oriented mindset with the ability to work independently.

Required skills

• Microsoft Office
• CRM systems

What we offer

• Competitive basic salary of £47,000‑£55,000 per annum.
• Up to 15% annual performance bonus (MBO).
• Opportunity to join a growing and supportive organisation.
• Career development and progression opportunities.
• Collaborative team environment focused on customer success and continuous improvement.
• Competitive benefits package.