Area Sales Manager – Travel B2B Business Development

About the role

We are seeking an experienced Area Sales Manager to lead B2B business development for a leading London‑based tour operator. Based in South East England, you will travel across your territory to build and nurture relationships with retail travel agents, driving premium and luxury travel sales.

Key responsibilities

• Develop and execute sales plans for core B2B accounts within the assigned geographic area.
• Identify growth markets, travel agent specialists and strategic partners aligned with company objectives.
• Maintain regular contact with retail agents, providing performance updates and product training.
• Organise and attend trade shows, familiarisation trips and industry events to promote the brand.
• Analyse Salesforce data to monitor targets, forecast sales and recommend actions.
• Ensure marketing collateral is effectively used and brand visibility is maximised in partner agencies.

Required profile

• Proven experience in agency sales or business development within the travel industry.
• Strong track record of building and growing trade partnerships.
• Excellent communication and relationship‑building skills.
• Ability to work independently on the road and meet sales targets.

Required skills

• Proficiency with Salesforce CRM.