Assistant Marketing Manager

About the role

We are seeking an experienced Assistant Marketing Manager to join a leading global manufacturer of premium sleep products. Reporting to the Marketing & DTC Director, you will play a hands‑on role driving social media, influencer marketing and digital campaigns while supporting broader brand, retail and e‑commerce initiatives.

Key responsibilities

• Lead the social media strategy across all platforms, increasing engagement and brand awareness.
• Own influencer marketing from partnership identification to campaign execution and reporting.
• Manage paid social activities and collaborate with media agencies on PPC, SEO, display and other digital campaigns.
• Line‑manage and develop the Marketing Executive team.
• Support the planning and delivery of integrated marketing campaigns alongside the Marketing & DTC Director.
• Monitor performance using Google Analytics and recommend optimisation actions.
• Maintain up‑to‑date website content and marketing assets for e‑commerce.
• Provide marketing support to retail partners and the sales team.
• Coordinate consumer and trade events, exhibitions and experiential activities.
• Oversee community management across social channels.

Required profile

• Extensive experience managing social media and influencer marketing campaigns.
• Previous people‑management experience, capable of leading a small team.
• Strong digital marketing knowledge, including paid social, PPC, SEO and display.
• Experience working with external marketing, PR and media agencies.
• Strong analytical skills with proven use of Google Analytics and campaign reporting tools.

Required skills

• Google Analytics
• PPC
• SEO
• Paid social advertising
• Display advertising

What we offer

• Hybrid working model (4 days in office, 1 day remote).
• Competitive salary £40,000‑£45,000 DOE.
• Opportunity to make a real impact within a well‑established consumer brand.