Assistant Store Manager – Central London

About the role

Join our dynamic retail team in Central London as an Assistant Store Manager on a full‑time basis, responsible for delivering premium customer service, achieving targets and ensuring commercial and operational excellence.

Key responsibilities

• Support and oversee the day‑to‑day running of the store.
• Identify opportunities to drive sales and maximise profitability.
• Achieve and aim to exceed targeted KPIs.
• Inspire the team to deliver exceptional service through regular training.
• Implement and maintain effective operational processes, procedures and administration.
• Support recruitment and conduct performance/probation reviews.
• Deputise in the absence of the Store Manager.

Required profile

• Previous retail management experience at a similar level.
• A passion for premium or luxury product (open to all retail backgrounds).
• Proven track record of increasing overall business performance.
• Proven track record of delivering excellent customer service through your team.
• Highly visual with strong commercial product management skills.
• Ability to flex between customer service, operational, technical and visual elements.
• Confidence working under pressure in a fast‑paced retail environment.
• Self‑motivated, focused and driven to achieve team and individual goals.
• Great people manager, able to bring the best out of your team.
• Good written and verbal communication skills.

What we offer

• Seasonal business wear allowance.
• Generous employee discount up to 75% off.
• Rewarding bonus and commission structures.
• Workplace pension contributions.
• Health & wellbeing services.
• Medicash health support plan.
• Fitness discounts & cycle‑to‑work programme.
• Enhanced parental pay & family‑friendly policies.
• 25 days annual leave.
• Employee referral scheme.
• Career development opportunities.