Audio Visual Sales Executive

About the role

We are looking for an Audio Visual Sales Executive to join our growing AV solutions business in Reading. You will drive new business and manage high‑value accounts, working closely with IT directors, facilities managers and fit‑out contractors to deliver tailored AV and IT solutions.

Key responsibilities

• Identify and secure new business opportunities across multiple sectors, focusing on AV and IT solutions.
• Develop and implement strategic sales plans to achieve targets and expand the client base.
• Engage with key decision‑makers including IT Directors, Facilities Managers, and contractors to understand business needs and recommend suitable solutions.
• Manage the full sales cycle from prospecting through to closing deals, ensuring accurate forecasting and follow‑up.
• Manage and grow a portfolio of high‑value accounts.
• Conduct regular client reviews to identify upselling and cross‑selling opportunities.
• Deliver excellent customer service to maintain long‑term client relationships.
• Collaborate with marketing teams on account‑focused campaigns and initiatives.
• Support and mentor junior sales team members by sharing best practices.
• Monitor industry trends and competitor activity to maintain market competitiveness.
• Attend networking and industry events to build brand presence and generate opportunities.
• Maintain a strong understanding of AV products and services.
• Work closely with technical teams to design solutions aligned with client requirements.
• Stay up to date with AV technologies and industry developments.

Required profile

• Minimum 5 years B2B sales experience, ideally within the AV sector.
• Proven success in achieving and exceeding sales targets.
• Experience working with office fit‑out companies, contractors, and IT teams is highly desirable.
• Full UK driving licence and own transport.
• Right to live and work in the UK.

Required skills

• Strong understanding of AV products and solutions.
• Excellent communication, negotiation, and presentation skills.

What we offer

• Competitive salary up to £48,000 per year.
• Benefits package (details provided by recruiter).
• Opportunity to work with innovative technology solutions and a supportive team.