B2B Marketing Manager – Integrated Campaigns

About the role

Sagacity is seeking a hands‑on B2B Marketing Manager to lead integrated campaigns that boost brand awareness, generate pipeline and strengthen our position across key sectors. Working closely with the CMO and commercial teams, you will own the full marketing cycle from strategy and content creation to events, digital activation and performance reporting.

Key responsibilities

• Plan, execute and report on multi‑channel B2B campaigns (email, digital, social, content, industry events, roundtables, webinars).
• Drive organic and paid visibility through SEO and SEM, optimizing keywords and ad spend.
• Manage HubSpot workflows, landing pages, email journeys, lead‑nurture programmes and reporting dashboards.
• Design high‑quality marketing assets using Adobe Creative Suite, especially InDesign, for LinkedIn posts, ads, event collateral and pitch documents.
• Coordinate end‑to‑end industry event participation, including logistics, outreach, on‑site support and post‑event follow‑up.
• Own webinar and round‑table delivery from speaker briefing to platform setup and attendee engagement.
• Track, analyse and report campaign performance, providing data‑driven recommendations.
• Collaborate with sales and client‑facing teams to align marketing activities with pipeline priorities.

Required profile

• 4‑5 years of hands‑on B2B marketing experience, preferably client‑side.
• Background in data services, software, platforms, utilities, telecoms, financial services or retail.
• Proven track record delivering one‑to‑many campaigns, including events, roundtables and webinars.
• Strong written and verbal communication with meticulous attention to detail.
• Organised, self‑motivated and able to manage multiple projects and deadlines.

Required skills

• HubSpot (campaign management, workflows, reporting).
• Adobe Creative Suite – InDesign.
• SEO principles and optimisation.
• SEM (paid search campaign management).