B2B Marketing Manager

About the role

We are looking for a commercially‑driven B2B Marketing Manager to lead the freight marketing function for a leading European ferry and logistics operator. This newly created position will shape strategy, align marketing with sales and revenue goals, and drive growth through targeted campaigns and compelling content.

Key responsibilities

• Define and execute an end‑to‑end freight marketing strategy that supports commercial and sales objectives.
• Maintain a clear, consistent freight proposition across all customer touchpoints.
• Design and launch integrated B2B campaigns and content to optimise revenue and yield.
• Create and manage sales enablement assets such as presentations, toolkits and campaign collateral.
• Partner with sales teams to support acquisition, retention and growth of key accounts.
• Deliver an always‑on content strategy that strengthens brand positioning and thought leadership.
• Use data, insights and digital channels to optimise campaign performance and customer experience.

Required profile

• 8+ years of B2B marketing experience, preferably in freight, logistics, maritime transport or related sectors.
• Proven ability to develop and execute integrated campaigns and content strategies.
• Strong commercial focus with experience aligning marketing activities to revenue outcomes.
• Excellent copywriting, communication and presentation skills.
• Experience working with senior stakeholders and cross‑functional teams.

Required skills

What we offer

• Competitive salary of £60,000‑£65,000 per annum.
• Hybrid working model (3 days in the Woking office, 2 days remote).
• Opportunity to shape a brand‑new marketing function within a fast‑growing logistics business.