B2B Marketing Manager

About the role

We are looking for a hands‑on B2B Marketing Manager to own strategy and execution across the full funnel and help build awareness of the emerging AI Search Optimisation (AEO) category.

Key responsibilities

• Category creation & market education: develop content and campaigns that educate the market on AEO, produce state‑of‑AI‑search reports and thought leadership.
• Demand generation: plan and execute multi‑channel campaigns (paid social, email, LinkedIn, SEO/SEM) to drive qualified pipeline.
• Events: own events strategy end‑to‑end, plan roundtables, webinars, community meetups, manage conference presence and speaking opportunities.
• Community building: build and nurture a community of SEO and marketing professionals via newsletters, Slack/LinkedIn groups and regular touchpoints.
• Content & thought leadership: create blogs, case studies, whitepapers, social posts positioning Searchable as authority in AEO.
• Founder‑led marketing: amplify founder content, ghostwrite, devise social strategy and secure speaking slots.
• Customer advocacy: turn early customers into advocates through case studies, testimonials, co‑presented webinars and reference programmes.
• Product marketing: own positioning, messaging and go‑to‑market for new features and product launches.
• Analytics & optimisation: track full‑funnel metrics, run experiments and optimise spend and conversion.
• Sales enablement: build collateral, battlecards and case studies to support deal closing.

Required profile

• 3–7 years of B2B marketing experience, preferably in SaaS, AI or martech.
• Proven track record of generating pipeline and driving revenue growth.
• Experience planning and executing B2B events (hosted, sponsored, conferences).
• Hands‑on experience with marketing automation, CRM and analytics tools.
• Strong written communication to distil complex AI/tech concepts.
• Data‑driven mindset with comfort running experiments and reporting on KPIs.
• Entrepreneurial energy thriving in fast‑paced, early‑stage environments.

Required skills

• HubSpot
• Google Analytics
• LinkedIn Campaign Manager

What we offer

• Competitive salary (DOE) plus significant early‑stage equity.
• 25 days paid vacation and leading parental/childcare policies.
• Office‑based work, 5 days per week to collaborate in person.