B2B Sales Executive – Online Training for Care Homes

About the role

Ecert sells online mandatory training to care homes and care groups across the UK, helping providers stay compliant with the CQC regulator. Most of the day is spent on the phone with care home owners and managers: finding the decision-maker, understanding their training needs, showing the product and closing the sale. Marketing passes some inbound leads, but most of the pipeline comes from your own outbound calling, so you must hit targets yourself. Deals are short and transactional, often closing on the first call or after one demo.

Key responsibilities

• Make high volumes of outbound calls to UK care providers from call lists and lists you build, backed up by email and LinkedIn.
• Call new marketing enquiries on the same day and close them.
• Run the whole sale yourself: discovery, a short screen-share demo, quoting, handling objections and closing.
• Identify owners, registered managers and training leads at single-site homes and multi-site groups.
• Log every call and deal in CloudTalk and HubSpot, with clear notes, next steps and a weekly forecast.
• Pass signed customers to onboarding and share feedback on objections and what works.

Required profile

• 2+ years of outbound phone sales to UK or US businesses, such as in a UK lead-gen company, a BPO sales team or B2B telesales.
• A track record of closing deals yourself, not just booking meetings.
• Excellent spoken English and the confidence to persuade UK business owners; clear written English for emails and LinkedIn messages.
• Comfortable on the phone most of the day, resilient to rejection, and able to run a short demo and handle objections.
• No care-sector experience needed; product, market and CQC training is provided.

Required skills

• CRM discipline; experience with HubSpot and a dialler is a plus.

What we offer

• Competitive base salary plus uncapped commission on every sale you close.
• Full product and sales training from day one.
• A collaborative team where ideas are welcomed and contributions are recognised.