Business Development Manager – Key Accounts (Catering Equipment)

About the role

We are seeking an experienced Business Development Manager – Key Accounts to drive sales growth in the foodservice and hospitality sector, focusing on catering equipment and commercial kitchen solutions. The role is field‑based across the Midlands and North West, balancing new‑business acquisition with the development of existing key accounts.

Key responsibilities

• Identify and win new business opportunities within foodservice, hospitality, healthcare and education sectors.
• Sell a full range of catering equipment, from light to heavy, front‑of‑house and back‑of‑house solutions.
• Build and maintain a robust sales pipeline using CRM systems such as Salesforce or Caterlyst.
• Develop and execute a territory sales plan to meet revenue and gross‑profit targets.
• Manage and grow a portfolio of existing key accounts, increasing spend and retention.
• Establish relationships with chefs, buyers, procurement teams and F&B managers.
• Conduct client meetings, site visits and product presentations.
• Provide consultative sales advice, identifying customer needs and recommending appropriate solutions.
• Maintain accurate sales forecasts, reporting and CRM updates.
• Stay informed on industry trends, competitor activity and market developments.

Required profile

• Proven experience as a Business Development Manager, Field Sales Executive or Key Account Manager.
• Strong track record of new‑business development and achieving sales targets.
• Experience selling catering equipment to foodservice, hospitality, healthcare or education customers.
• Demonstrated ability to manage a sales pipeline and use CRM tools.
• Excellent communication, negotiation and closing skills.
• High commercial awareness and numerical ability.
• Full UK driving licence.

Required skills

• Salesforce
• Caterlyst

What we offer

• Competitive salary £45,000‑£50,000 per year.
• Company car and commission scheme.
• Full‑time permanent contract.