Catering Sales Manager

About the role

Booker Group is looking for a motivated Catering Sales Manager to help grow its catering business across the Manchester area. The role offers flexible working hours and the chance to build lasting relationships with independent caterers, restaurants and pubs.

Key responsibilities

• Identify and develop new and existing business opportunities within your targeted area.
• Build and maintain strong relationships with existing and prospective customers.
• Collaborate with internal teams to meet customer needs and drive sustainable profits.
• Stay up‑to‑date on market trends and share insights with customers and the business.
• Represent Booker at industry events and trade shows.
• Follow the Business Code of Conduct, acting with integrity and championing diversity and inclusion.

Required profile

• Proven track record in sales, account management or business development, ideally within the food/catering sector.
• Solid understanding of the catering/food‑service market or a willingness to learn.
• Excellent verbal and written communication skills with strong active‑listening abilities.
• Ability to quickly build rapport and adapt style to meet customer needs.
• Willingness to learn Booker’s products, club cards and rewards.
• Capability to handle objections and maintain a positive attitude in challenging situations.
• Self‑motivated, goal‑oriented and able to work autonomously as well as part of a team.
• Good commercial awareness to support profitable decisions.

What we offer

• 10% discount on all Booker purchases plus double‑discount events.
• Access to a Tesco Colleague Clubcard after three months.
• Up to 30% off insurance products (Pet, Home & Car).
• Health and wellbeing support via Virtual GP and Employee Assistance Programme.
• Performance‑related bonus scheme up to 6%.
• Car allowance where applicable.
• Training, development and clear progression opportunities.
• Catering sales incentive scheme for additional earnings.