Celebrity Relations & Brand Advocacy Coordinator

About the role

Mandarin Oriental Hotel Group is looking for a Coordinator, Celebrity Relations & Brand Advocacy to join its Brand team in London. The role supports the Manager, Celebrity & Talent Relations and helps oversee the group's global celebrity relations and brand advocacy strategy, strengthening the brand's presence through celebrity activations and influencer/KOL activities at both corporate and hotel levels.

Key responsibilities

• Support the planning and execution of celebrity and VIP guest engagement strategies across the global hotel portfolio, and coordinate celebrity stays, hosted experiences, gifting and special requests.
• Maintain records of celebrity interactions, preferences, approvals and partnership opportunities, and help identify talent aligned with the brand.
• Coordinate logistics with talent representatives, agents, managers and publicists.
• Assist in executing brand advocacy programs and ambassador/partnership campaigns, and help engage luxury lifestyle influencers, creators and opinion leaders.
• Track campaign deliverables and contractual obligations, and monitor performance through social media, PR coverage and brand visibility.
• Develop reporting frameworks, analyse industry trends and competitor activity, and escalate reputational risks.
• Coordinate timelines, assets, approvals and communications with the Social Media & Activations team, and assist with campaign reporting and ROI metrics.
• Maintain talent databases, prepare briefings, itineraries, presentations and post-event reports, and coordinate travel and event logistics.
• Support the broader marketing teams with administrative tasks as required.

Required profile

• Previous experience in hospitality, luxury retail, public relations, brand marketing, guest relations, reservations, events, lifestyle or a related customer-facing environment.
• Passion for luxury hospitality, travel, culture, entertainment, celebrity relations and social media.
• Strong organisational and project coordination skills, attention to detail and excellent written and verbal communication.
• Ability to keep sensitive information about celebrities, VIPs and partnerships confidential.
• Advantageous: event, campaign or partnership coordination experience, and knowledge of influencer marketing and social media.

Required skills

• Microsoft Office, especially PowerPoint, Excel and Outlook.
• Event and campaign coordination.

What we offer

• Learning and development programmes tailored to each stage of the career.
• The MOstay programme offering complimentary nights and discounted room rates for colleagues and their loved ones.
• Health benefits and wellness programmes.
• Retailer retirement plans depending on length of service and role.