Communication Planning and Insight Manager

About the role

This role leads communications planning, insight and evaluation across a complex organisation, ensuring activity is prioritised, evidence‑led and aligned to strategic objectives. It works closely with senior stakeholders to improve decision‑making, measure impact and embed consistent planning and evaluation processes across communications, marketing and public affairs.

Key responsibilities

• Lead integrated communications planning across multiple disciplines.
• Prioritise communications activity aligned to strategic objectives.
• Use audience insight, social listening and data to inform decisions.
• Develop evaluation frameworks, KPIs and measurement approaches.
• Translate insight into actionable communications recommendations.
• Advise senior leaders on planning, sequencing and communications impact.
• Improve processes, tools and ways of working across communications teams.
• Drive evidence‑based decision‑making to maximise communications effectiveness.

Required profile

• Experience in communications planning, insight and evaluation.
• Strong ability to use data, research and social listening to inform decisions.
• Proven experience influencing senior stakeholders and cross‑functional teams.
• Excellent organisational skills, managing complex projects and priorities.
• Experience developing KPIs, evaluation frameworks and performance reporting.
• Strategic mindset with the ability to turn insight into actionable recommendations.

What we offer

• Salary ranging from £55,000 to £58,000 per annum.
• Flex Fund equal to 5% of basic salary for lifestyle benefits or cash.
• Defined contribution pension scheme with employer contributions up to 12%.
• Life assurance covered at 4 times basic salary.