Content Lead (B2B) – Global Travel Brand

About the role

We are seeking a senior Content Lead to shape and execute the global B2B content strategy for a market‑leading travel brand. The role combines strategic planning with hands‑on editorial execution, supporting commercial goals across the EMEA region.

Key responsibilities

• Develop and own the global B2B content strategy aligned with commercial objectives and audience needs.
• Plan and deliver content for the EMEA region across digital channels and sales‑enablement assets.
• Lead, mentor and support an international team of two Content Managers.
• Ensure brand messaging, tone of voice and editorial standards are consistent across all markets.
• Create content that guides prospects through the full customer journey, from awareness to conversion.
• Collaborate with SEO specialists to optimise content for search, AI‑powered discovery, AEO and LLM search experiences.
• Manage freelancers, agencies and external partners to produce high‑quality content at scale.
• Champion AI tools to improve content quality, efficiency and workflow.
• Establish governance, planning and prioritisation processes for content production.
• Use data and performance insights to continuously optimise content and demonstrate commercial impact.

Required profile

• Extensive experience developing and delivering B2B content strategies.
• Proven track record leading content teams within international or matrix organisations.
• Outstanding writing, editing and storytelling abilities across multiple formats.
• Commercial mindset with experience supporting demand generation, lead nurturing and sales enablement.
• Strong stakeholder management and influencing skills.
• Experience establishing editorial standards, messaging frameworks and content governance.
• Knowledge of SEO, AI search, AEO and emerging content‑discovery practices.
• Confidence managing agencies, freelancers and external partners.
• Excellent planning and organisational skills, able to juggle competing priorities across regions.

Required skills

• SEO
• AI tools
• AEO
• LLM search

What we offer

• Salary £60,000‑£65,000 per year.
• Good benefits package.
• Hybrid working model – three days per week in the central London office.